Start with a clear shot idea
AI video performs better when the prompt describes a shot, not just a topic. Include the subject, camera movement, lighting, action, mood, and intended platform. A prompt for a 9:16 TikTok ad should be different from a 16:9 cinematic product reveal.
Use reference images for control
Reference images help anchor the look of the scene and reduce randomness. For brand work, this is useful when you need a specific product, creator, outfit, or campaign aesthetic to carry into motion.
Make video part of the creative loop
AI video is strongest when it extends a proven still concept. Generate image directions first, pick the strongest frame, then animate it with specific motion. This keeps short-form testing fast and focused.
Create your next Rasgo visual
Turn the ideas from this guide into generated images, creator content, product shots, or video-ready concepts.